Leading European fashion retailer C&A recently launched a head-to-toe clothing collection for men and women featuring THERMOLITE® EcoMade technology. Co-branded hang tags and sewn-in labels will showcase the technology’s sustainability and performance benefits across the cross-segment, outdoor garment line—which includes underwear, socks, shirts, sweaters, jackets, beanies and more.
Explore the marketing campaign
C&A will promote the collection via a robust social media campaign, digital content, print ads, dynamic window displays and point-of-sale communications sporting the brand’s #WeartheChange mantra. The Men’s collection will be sold in more than 1,500 C&A stores in 18 European countries and the Ladies’ collection will be available in top stores and online.
Offer sustainable warming performance
THERMOLITE® EcoMade technology provides lightweight warmth and dry comfort for all activities without adding bulk. Insulating hollow fibers trap air inside and in between each fiber, helping keep the wearer warmer longer. And eco-conscious consumers will appreciate that this technology can be made with either 100% recycled PET bottles or 100% textile waste.
Leverage THERMOLITE® brand awareness
THERMOLITE® is a trademark of The LYCRA Company.
Image: ©2021 C&A